Privacy policy

This Privacy Policy explains how Elite Sports Equipment (a trading name of Express Matting Services Ltd, Company No. 07000887) ("we", "us") collects and processes your personal information when you use our website at www.elitesportsequipment.co.uk (the "Site") or buy from us. We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

  • Information you give us: your name, email address, phone number, billing and delivery address, and order details when you place an order, create an account, contact us, or sign up to our emails.
  • Payment information: payments are processed by our payment providers (e.g. Shopify Payments, PayPal). We do not see or store your full card details.
  • Technical information: IP address, browser and device information, and details of how you use the Site, collected via cookies and similar technologies.

2. How and Why We Use Your Information

We use your personal information:

  • To process and deliver your orders, take payment, and provide order updates, necessary to perform our contract with you;
  • To handle returns, refunds, and customer service enquiries, contract and legal obligation;
  • To prevent fraud and keep the Site secure, legitimate interests;
  • To send you marketing emails where you have opted in consent (you can unsubscribe at any time using the link in any email);
  • To comply with legal and tax obligations — legal obligation;
  • To improve the Site and our product range using analytics — legitimate interests.

3. Cookies

We use cookies and similar technologies to keep your basket working, remember your preferences, measure how the Site is used, and (with your consent where required) show relevant advertising. You can manage cookies through your browser settings and, where applicable, through the cookie preferences banner on the Site. For more information about cookies generally, visit www.allaboutcookies.org.

4. Who We Share Your Information With

We do not sell your personal information. We share it only with:

  • Service providers who help us run the business — Shopify (our e-commerce platform), payment processors, Royal Mail and other delivery carriers, email service providers, and analytics and advertising partners — each only receiving what they need to perform their service;
  • Professional advisers and authorities where required by law, to enforce our terms, or to prevent fraud;
  • A buyer or successor in the event of a sale, merger, or reorganisation of our business, in which case your information would remain subject to this policy's protections.

5. International Transfers

Some of our service providers (for example our e-commerce platform) process data outside the UK. Where this happens, we ensure appropriate safeguards are in place, such as UK adequacy regulations or the International Data Transfer Agreement / standard contractual clauses.

6. How Long We Keep Your Information

We keep personal information only as long as needed for the purposes above: order and transaction records are kept for 6 years to meet tax and accounting obligations; marketing preferences are kept until you unsubscribe; and account information is kept while your account remains active.

7. Your Rights

Under UK GDPR you have the right to:

  • Access a copy of the personal information we hold about you (free of charge);
  • Have inaccurate information corrected;
  • Have your information erased in certain circumstances;
  • Restrict or object to processing, including objecting to direct marketing at any time;
  • Data portability;
  • Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, email us at sales@elitesportsequipment.co.uk. We will respond within one month. You also have the right to complain to the Information Commissioner's Office (ICO) at www.ico.org.uk or on 0303 123 1113.

8. Children

Our Site is not directed at children and we do not knowingly collect personal information from anyone under 16. If you believe a child has provided us with personal information, please contact us and we will delete it.

9. Security

We use appropriate technical and organisational measures to protect your personal information, including SSL/TLS encryption on the Site. Payment processing is handled securely by our payment providers.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be highlighted on the Site, and the current version will always be available on this page.

11. Contact Us

Elite Sports Equipment (a trading name of Express Matting Services Ltd)
Unit 1B, Summit Works, Manchester Road, Burnley, Lancashire, BB11 5HG, United Kingdom
Phone: +44 1282 270214 · Email: sales@elitesportsequipment.co.uk